Artificial Intelligence in the Payments Sector: Mauricio Macias’ Role in Digital Transformation
Daeg Orellana May 13, 2025
Artificial intelligence (AI) has gone from being a futuristic promise to a reality that is reshaping multiple industries, and the payments sector is no exception. In this context, Mauricio Macias, a professional with extensive technological experience, has played a relevant role in the incorporation of these technologies in his workplace, offering a vision of how financial and payment services can be transformed.

A Diversified Career Path

With more than 15 years in the technology sector, Mauricio Macias has worked in various areas, starting in software development and moving towards management roles. His interest in the organizational impact of technology led him to specialize in project management and agile methodologies. This approach has positioned him to lead strategic projects at Nutricash, a company with more than three decades in the payment market. At Nutricash, Mauricio has contributed to the development and implementation of technological tools that respond to current market demands. However, beyond his individual contributions, his trajectory reflects the general trends of a sector where digitalization is key to remain competitive.

Artificial Intelligence: More than just a Tool

One of the areas where Mauricio has focused his efforts has been in the integration of artificial intelligence solutions. At Nutricash, AI has been used to analyze consumption patterns and generate personalized recommendations. For example, machine learning algorithms can optimize operating costs by suggesting the most efficient type of fuel for transportation fleets. These types of solutions are representative of how companies are using big data to gain competitive advantage. While these advances have been beneficial, they also raise questions about how to balance technology adoption with the need to ensure the privacy and security of customer data.

Security Innovations: Facial Recognition

Another highlight of Nutricash's work has been the implementation of facial recognition technology. This system seeks to improve transaction security, allowing users to be authenticated more efficiently and reducing the risk of fraud. Although this technology is becoming increasingly common in the financial sector, its adoption still faces challenges related to user trust and data protection.

Automation and Operational Efficiency

Automation has been another focus of the company's technological strategy. Through the use of virtual agents, Nutricash has optimized customer service, enabling quick responses to frequently asked questions and automated completion of administrative tasks. This solution, like other AI implementations, stands out for its ability to free up human resources for more complex tasks, but also highlights the current limits of these technologies and user expectations.

Looking to the Future: Challenges and Opportunities

Mauricio believes that artificial intelligence will continue to play a central role in the evolution of the payments industry, especially in areas such as personalization of services. However, the future is not without its challenges. Companies will need to balance innovation with building trust among users, ensuring that emerging technologies are implemented in an ethical and secure manner. It also emphasizes the importance of collaboration between the technology and financial sectors, an effort that could accelerate the creation of disruptive solutions.

Final Reflection

Mauricio Macias' experience at Nutricash provides an example of how companies are using artificial intelligence to address operational challenges and meet the needs of their customers. More than an individual story, however, his work reflects a broader movement toward digitization in the payments industry. As technology continues to advance, it will be crucial to assess both the benefits and limitations of these tools, ensuring that innovations are not only effective, but also accountable. In this context, artificial intelligence represents a significant opportunity, but its adoption must be part of a broader strategic approach that prioritizes both efficiency and customer trust.  
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Business Revolution with Artificial Intelligence: An Interview with Marcelo Biasoli.
Daeg Orellana April 10, 2025
Artificial intelligence (AI) has ceased to be a futuristic technology to become a fundamental pillar in the digital transformation of companies. To delve deeper into this topic, we spoke with Marcelo Biasoli, Country manager at 123Seguro. Marcelo is a recognized leader using technological innovation that is at the forefront of AI implementation in different sectors. In this interview, Marcelo shares his experiences, challenges and predictions about the impact of AI on business.

AI as a Driver of Business Change

Marcelo tells us how AI has revolutionized companies' internal processes, from automating repetitive tasks to creating smarter and more personalized strategies. “AI not only reduces costs, but allows companies to be more agile and competitive in increasingly saturated markets. It is an engine of change that affects all areas, from human resources to sales and marketing”,  Marcelo explains. According to Marcelo, organizations that do not adopt AI will be at a disadvantage against competitors that use this technology to make more informed decisions and improve the customer experience.

AI Implementation Challenges

Although AI offers myriad advantages, its implementation is not without its challenges. Marcelo points out that many companies face barriers such as lack of technical knowledge, fear of change and ethical concerns. “One of the main challenges is resistance to change within organizations. To overcome this, it is crucial to educate employees and show them how AI can enhance their work, rather than replace them.” In addition, Marcelo emphasizes the importance of having high-quality data. “Without accurate and well-structured data, AI cannot deliver on its promise. Investing in data management strategies is essential.

Case Studies: AI in Action

During the interview, Marcelo shared concrete examples of companies that have used AI to transform their operations. One of the most impressive cases was that of a retail company that, thanks to AI, managed to optimize its supply chain and reduce delivery times by 25%. “AI enabled this company to predict demand more accurately, avoiding both overstocking and understocking. This not only improved operational efficiency, but also customer satisfaction”,  says Marcelo.

The Future of AI in Business

When asked about the future of AI, Marcelo was optimistic but also cautious. “The future of AI is bright, but we must be responsible in its development and implementation. Regulations and ethical practices will play a key role in ensuring that this technology benefits everyone.” Marcelo also highlighted the potential of generative AI, which is revolutionizing the way companies create content, design products and communicate with customers.

Conclusion: Preparing for the Future

The interview with Marcelo makes it clear that AI is not just a tool, but a strategic enabler for companies that want to remain relevant in a digitalized world. To implement it successfully, however, requires leadership, preparation and a people-centered focus. As Marcelo points out: “AI is not just about technology, but about how people and companies use it to solve problems and create new opportunities.” If your company is considering adopting AI, follow Marcelo's advice: start small, invest in education and prioritize data quality. The future belongs to those who are willing to innovate. NTT Data, providing solutions to optimize customer service processes, invites you to discover our services at https://www.syntphony.com/  
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Julio Allan and his hands-on approach to technology and AI
Daeg Orellana March 20, 2025
When talking about leaders who have impacted technology in different sectors, Julio Allan emerges as a professional dedicated to innovation and adaptation. With extensive experience in technology and a focus on digital transformation, his work has made its mark in industries such as healthcare, construction and airports. In this article, we explore his journey and how artificial intelligence (AI) plays a key role in his vision.

Getting to know Julio Allan

Julio Allan combines his passion for technology with his personal commitment as a father and sports enthusiast. With two school-aged children, he has learned to balance his family and professional life. His background includes studies in Computer Science, Systems Engineering and an MBA focused on technology. This has allowed him to build a diverse career, leading teams and projects in different sectors.

Julio Allan's career versatility

Julio's career has spanned multiple industries, including healthcare, pharmaceuticals, construction and, most recently, the airport sector. He currently leads the Technology and Information area at Aeropuertos del Peru, an organization that manages 12 regional airports. His role includes ensuring operational efficiency and improving the user experience through technological solutions. Among the projects highlighted by his team are faster pre-boarding systems and the use of connectivity to optimize waiting times. These initiatives seek to improve both internal operations and passenger satisfaction.

Artificial intelligence: A key tool for digital transformation

Julio Allan sees artificial intelligence as a powerful tool for digital transformation. However, he takes a pragmatic approach. According to him, digital transformation goes beyond implementing systems; it also involves changing the culture and processes within organizations. At Aeropuertos del Perú, AI is already underway with initiatives such as the “Alejandría” document management system, which seeks to automate communication with government entities and suppliers. This type of tool not only saves time, but also reduces costs and minimizes human error. In addition, systems have been implemented to optimize the passenger experience. From operational databases that consolidate critical information to automated pre-boarding systems, the goal is to ensure a more efficient and seamless journey.

Challenges in implementing artificial intelligence

One of the main challenges Julio mentions is managing expectations around AI. While many see it as a revolutionary tool, it also raises fears about job losses. To address this, it is critical to educate teams and demonstrate that AI complements, rather than replaces, human labor. Another major challenge is safety. With the increased use of AI-based systems, protecting data becomes a priority. Julio's team is actively working to ensure that information is protected and that the tools are used ethically and efficiently.

Practical tips for adopting generative AI

With his experience, Julio offers three key recommendations for companies looking to implement generative AI:
  1. Invest in specialized talent: Having AI experts within the team facilitates the development and implementation of successful projects.
  2. Optimize processes with technology: Digitizing and automating processes not only improves efficiency, but also reduces errors and operational costs.
  3. Manage expectations and educate: Training teams to use AI tools correctly is crucial to maximize their benefits.

The technological future from the perspective of Julio Allan

Julio Allan's work is a reminder that innovation is not only in the tools, but also in the way they are implemented and adapted to real needs. His vision combines a strategic approach with a deep understanding of the challenges and opportunities that technology brings. With initiatives ranging from digital transformation to artificial intelligence, Julio is helping to build a future where technology is an ally to improve the lives of people and the efficiency of organizations. His experience offers valuable lessons for anyone looking to lead in an ever-evolving digital world.
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Technology and Innovation in Food: A Conversation with Leandro Tonon
Daeg Orellana February 18, 2025
Can you imagine a world where manual processes in the food industry are transformed into intelligent operations led by algorithms? This is how Leandro Tonon, a technology pioneer with more than 26 years of experience, is revolutionizing one of the most traditional industries: food. From farms that employ advanced sensors to systems that predict customers' needs before they even know them, Leandro Tonon has led a series of changes that are redefining what it means to innovate in this sector. Today, as corporate director of Pronaca, one of Ecuador's largest food companies, his mission is clear: to make technology the heart of business transformation. In this interview, we explore how his disruptive approach and passion for technology are making a difference in the food industry, with a special focus on Artificial Intelligence (AI) as a catalyst for change.

From Small Projects to Big Technological Achievements

What started with a small computer assembly company turned into a stellar career in technology. Leandro has worked in sectors as varied as banking, insurance and food, learning and adapting to every change. “The power of technology to solve problems and improve lives is what motivates me the most”, he explained. His leadership and focus on collaboration have led him to be an innovator in his field.

The Role of AI in the Feed Business

At Pronaca, AI is a fundamental tool for managing processes, from animal nutrition to distribution logistics. One of the most notable developments is the use of artificial intelligence to estimate animal weights using sensors and cameras, achieving 93% accuracy and reducing complex manual tasks. “Technology helps us anticipate problems and maintain high quality standards”,  Leandro said, highlighting how AI drives efficiency and safety at every step of the production chain.

Digital Transformation in Customer Relationships

Beyond internal processes, Pronaca has transformed the way it interacts with its consumers. Digital platforms, such as self-service portals and AI-powered telesales, have made the company's products and services more accessible. “Thanks to technology, we understand our customers better and can offer tailored solutions”,  he explained. These initiatives have enabled Pronaca to remain competitive and focused on the needs of its consumers. How to Foster Innovation in Teams For Leandro, leading innovative teams involves:
  1. Create an environment conducive to creativity: Allow employees to experiment without fear of failure.
  2. Align technology strategies with business objectives: Implement solutions that really add value.
  3. Empower teams: Empower employees and give them the autonomy to propose new ideas.
“The key is to adopt technologies that solve real problems and not just follow trends”,  he said.

Generative AI: Challenges and Promises

Although still at an early stage, Leandro believes that generative AI has enormous potential to change the way businesses operate. From automating repetitive tasks to offering personalized services, this technology is designed to optimize processes and improve the customer experience. For example, in the food sector, generative AI can analyze large volumes of data in real time to predict consumption trends and adjust production efficiently. In addition, its ability to interact with customers through virtual agents improves customer service, enabling quick responses tailored to the specific needs of each user. However, Leandro warns that there are still technical challenges to overcome. “Although we have made great strides, we still need to refine certain aspects to achieve optimal levels of accuracy and confidence”,  he commented. Over time, these technologies are expected to become essential tools in the food industry.

Advice for New Professionals in Technology

For those interested in technology, Leandro highlights the importance of focusing on areas with great future projection. Two of the most promising are artificial intelligence and cybersecurity. “Artificial intelligence is revolutionizing all industries, from customer service to mass production. On the other hand, cybersecurity is crucial in an increasingly digital world, where risks are also constantly evolving”,  he emphasized. In addition, he advised the new generations to adopt a continuous learning mentality. In such a dynamic field, staying up-to-date is key. “It is essential to be aware of trends and develop skills that allow you to adapt quickly to changes”,  he added. Finally, he stressed the importance of creativity and collaboration in multidisciplinary teams. According to Leandro, technology should not be seen as an isolated field, but as a bridge to connect ideas and people.

The Future of the Food Sector with Technology

Technology is no longer an option for companies and has become a prerequisite for competing in the global marketplace. In the food sector, its impact extends from optimizing production to customizing customer services. “Thanks to technology, we can offer healthier, high-quality products, in addition to ensuring biosafety processes that protect both consumers and the environment”,  Leandro explained. On the other hand, technology also opens up new possibilities for sustainability. From efficient use of natural resources to reducing waste in supply chains, food companies have the opportunity to adopt more responsible practices aligned with modern consumer expectations. Leandro concluded with a powerful reflection: “Technology not only improves our processes, it connects us with our customers in a more meaningful way. It is the bridge that leads us to the future of the food industry.”  
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Digital Transformation in Banking: The Inspiring Journey of Andrés Álvarez
Daeg Orellana January 27, 2025
In a world where technology is advancing by leaps and bounds, Andrés Álvarez stands out as a visionary leader in the banking sector. His story is a testament to how passion and innovation can transform not only a career, but an entire industry. With more than 8 years of experience at Banco de Machala in Ecuador, Andres has led a technological revolution that has brought this institution to the forefront of digital innovation.

From Musician to Technology Leader

Andrés began his professional life with a passion for music, playing drums in rock bands during his youth. However, his love for technology led him to study systems engineering, earning two master's degrees and several certifications in areas such as systems auditing and digital transformation. His trajectory is a perfect example of how following your passions can take you to unexpected and exciting places.

The Technological Revolution at the Bank of Machala

When Andres joined Banco de Machala, he faced the challenge of transforming an institution known for its conservative approach. His innovative approach focused on change management, evangelizing to his colleagues the benefits of technology. One of his greatest achievements was the creation of a technological ecosystem that enabled the bank to offer advanced digital services, such as online account opening and credit management.

Artificial Intelligence: The Future of Banking

Artificial intelligence (AI) is one of the most powerful tools in Andres' arsenal. It is implementing AI in portfolio recovery management and in the development of conversational agents. These virtual agents not only improve operational efficiency, but also transform the customer experience by providing fast, personalized responses. Andres is exploring the use of generative AI to create tailored products tailored to specific customer needs.

The Power of Passion

For Andrés, the key to success lies in passion. He firmly believes that passion drives innovation and personal growth. This approach has led him to inspire his team and his university students, encouraging them to pursue their dreams with determination and enthusiasm. His philosophy is that passion, combined with knowledge, is the engine that drives change.

Looking to the Future

Andres has a clear vision for the future of Banco de Machala. His five-year strategic plan includes the implementation of self-service branches and the use of big data to personalize product offerings. He is determined to close the digital divide and position the bank as a leader in technological innovation in Ecuador.

Conclusion

Andres Alvarez's story is a reminder that with passion and vision, any challenge can become an opportunity. His work at Banco de Machala has not only transformed the institution, but also set a new standard for innovation in the banking sector. As artificial intelligence and other emerging technologies continue to evolve, leaders like Andres are essential to guiding organizations into a brighter, more connected future.
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The Digital Revolution in Finance: Christian Rodríguez and His Impact at Telefónica
Jenny Machado October 5, 2024
In the context of the Digital Revolution, few leaders have been as influential as Christian Rodríguez, who has transformed Telefónica's financial sector by integrating innovation, leadership, and technology.

A Journey Defined by Transformation

Christian began his career during a pivotal moment for telecommunications, when mobile phones were starting to shape our daily lives. With over a decade of experience, he has witnessed an unprecedented technological revolution. But Cristian hasn’t just observed the changes—he’s led the charge, becoming a key figure in financial process digitalization.

Bridging Finance and Technology: His Unique Contribution

What sets Christian apart is his ability to blend finance with the Digital Revolution, leveraging technology to transform every process within the organization.

From implementing RPA (Robotic Process Automation) solutions to spearheading initiatives that optimize costs and timelines, his approach has redefined traditional operations into efficient, strategic systems.

Christian explains how he transitioned from performing manual financial tasks to leading comprehensive digital transformation projects. These innovations have not only boosted operational efficiency but also freed teams to focus on creative and high-impact tasks.

The Power of Innovation and Continuous Learning

In Christian’s own words, “constant innovation is not optional; it’s a necessity.” To stay ahead, he dedicates time to exploring technological advancements and fosters a culture of continuous learning within his team. His commitment to nurturing digital talent has been critical in driving Telefónica’s success in an ever-evolving landscape.

Artificial Intelligence: Redefining the Future of Finance

One of the most striking points from our conversation with Christian was his perspective on artificial intelligence (AI). According to him, AI is not only revolutionizing customer service—making it more personalized and efficient—but also transforming internal processes. These AI tools have enabled his team to anticipate needs, reduce response times, and optimize resources, creating a significant shift in financial operations.

Advice for Tomorrow’s Leaders

Christian shares three key principles for those aiming to lead in the digital age:

  1. Clear objectives: Every transformation must align with a strategic vision.
  2. Focus on people: Technology is just a tool; human talent is the real driving force of change.
  3. Diversity and training: Building diverse, well-trained teams is essential to tackling complex challenges.

Inspiring the Future of the Financial Sector

Christian Rodríguez’s story is a testament to how a passion for technology can transform not only businesses but entire industries. His visionary approach to digitalization and AI is paving the way for the future of finance.

If you’re looking for inspiration for your own journey in the digital world, Cristian is a shining example of what can be achieved with vision, determination, and leadership. Don’t miss more stories like this in our upcoming editions!

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